Do you sweat at the thought of heading to an auto dealership looking for a new car? Often, dealership dynamics leave consumers feeling swindled.

Well now you can use the Internet to make sure you head into battle armed with all the facts.

Capital One's Driveone.com, part of the company's auto finance group, guarantees a "ceiling price,” arming consumers with the highest price they'd have to pay, before walking into the dealership.

Triple A (AAA) is working on a similar feature on their website.

Automotive entrepreneurs like Edmunds.com are even adding chat rooms to their sites, hoping to unite car enthusiasts.

The goal is to boost sales while helping consumers put the "deal" back in dealership. Natalie Morales has this report.

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